CONCENTRATED WITH 2X POWERFUL STAIN FIGHTERS IN EVERY DROP vs. leading bargain detergent. This formulation uses less water than the prior formula, which means that you can expect to get gentle-on-skin cleaning power out of every bottle and great results on wash day
CLEAN THAT’S MADE FOR SENSITIVE SKIN. This dermatologist tested and hypoallergenic washing detergent for sensitive skin is perfume, preservative, & dye free. It is a gentle liquid laundry detergent in a concentrated formula that delivers more stain fighting power in every load with no fragrance and no dyes so it’s an ideal sensitive skin laundry detergent
CLINICALLY TESTED FOR SENSITIVE SKIN. This perfume free, fragrance free and dye free liquid laundry detergent has been reviewed and verified by healthcare professionals, and evaluated by dermatologists, and passed four different clinical tests. It’s a hypoallergenic washing liquid detergent that’s gentle on skin yet tough on stains

Innovative liquid detergent technology gets between the fibers to clean hidden dirt
Designed with 10 concentrated cleaning actives to remove visible and invisible
Provides a deep, hygienic clean even in case of tough stains

One 166.5 fl oz bottle of ARM & HAMMER Plus OxiClean Stain Remover Fresh Scent Liquid Laundry Detergent cleans 128 medium loads when used as directed
HE detergent that delivers 5 powerful cleaning benefits in 1: it attacks stains, fights odors, whitens whites, brightens colors and delivers a boost of freshness
With trusted ARM & HAMMER Baking Soda plus OxiClean stain fighters, this HE laundry detergent is formulated to deeply clean clothes and deliver lasting freshness

Innovative liquid detergent technology gets between the fibers to clean hidden dirt
Designed with 10 concentrated cleaning actives to remove visible and invisible
Provides a deep, hygienic clean even in case of tough stains

SAFE AND CLEAN FORMULA: Graded A on EWG’s Guide To Healthy Cleaning, Free and clear of dyes, irritating enzymes, phosphate and SLES
IT ACTUALLY WORKS: Extra gentle on skin yet tough on stains
HYPOALLERGENIC: We know that laundry detergents can be a source of skin irritations and allergies, that’s why our laundry detergent is dermatologist tested and is free of dyes

A convenient, easy to use pouch that uses 60{f32adee1c06b018d2cce28fc9329e15159ff9a8db9d249754d7bf80a00e24e69} less packaging* and lets you reuse your empty Tide bottle. (*weight vs 50 oz. bottle)
Brilliant cleaning performance that leaves behind a refreshing Original Scent
America’s #1 detergent brand*, now even better (*Tide, based on sales, Nielsen laundry detergent category)